- 01.EMOTION
- 02.ATMOSPHERE
- 03.MOMENTUM
- 04.HUMANITY
- 05.DETAIL
PHILOSOPHY
We pursue
We pursue "WAKU WAKU".
"WAKU WAKU" is that exciting,
anticipating and thrilling feeling you get when you are about to experience something new.
We value the human "senses".
By getting to know our essential human senses.
we can reconstruct it everywhere, beyond borders.
We live in the present of Tokyo.
This is a city that embraces changes.
We also refuse to repeat, refuse to use the stereotyped "style" to create a dull space.
We are people-oriented.
From the perspective of visitors and users,
we have an insight into the problems that really need to be solved.
We respect the work of Japanese "craftsmen".
Even in large-scale spaces,
we focus on every millimeter and allow no compromise in the smallest detail.
Assumptions and preconceived notions get in the way.
We break them without forgetting respect.Break common senses,
and liberate spaces.
EMOTION
ATMOSPHERE
MOMENTUM
HUMANITY
DETAIL
EMOTION
Where does the emotion "WAKU WAKU" come from?
ATMOSPHERE
It comes from our deep insight into the flexible air and atmosphere in the space.
MOMENTUM
It exists in the "present" of the constantly changing city and is displayed in front of us in different forms.
HUMANITY
However, in essence, it is people-oriented.
DETAIL
The meticulous care penetrates into every detail.
EMOTION Pursue "WAKU WAKU".
Commercial space pursues the burst of emotion, namely "WAKU WAKU".
Where does this emotion come from? Sometimes a simple existence will let you feel happy, and you will be looking forward to the unknown next step.
Sometimes it is the immersive excitement, even an unexplained tension. All these are the embodiments of "WAKU WAKU". Pursuing a new "WAKU WAKU",
giving birth to a new space and deepening the understanding of "WAKU WAKU". The heart of seeking is one of the driving forces that urge us to move forward.
01
Commercial space pursues the burst of emotion, namely "WAKU WAKU".
Where does this emotion come from? Sometimes a simple existence will let you feel happy, and you will be looking forward to the unknown next step.
Sometimes it is the immersive excitement, even an unexplained tension. All these are the embodiments of "WAKU WAKU". Pursuing a new "WAKU WAKU",
giving birth to a new space and deepening the understanding of "WAKU WAKU". The heart of seeking is one of the driving forces that urge us to move forward.
ATMOSPHERE Atmosphere and perception.
The function of design is far more than creating a good-looking space, but also the people and atmosphere existing in the space. We know that the ethereal but real atmosphere surrounding us can make people feel happy and surprised. Large and small scales in space will also have a great impact on people.
For example, when considering the thickness and height of the dining table, we consider not only the dining table itself, but the whole space and seek the size accurate to millimeter.
What kind of atmosphere design can control people's senses and perceptions? Only by thoroughly understanding the essence of human senses and perceptions, we could accurately reproduce the spatial atmosphere and sense of scale regardless of countries and regions.
For example, when considering the thickness and height of the dining table, we consider not only the dining table itself, but the whole space and seek the size accurate to millimeter.
What kind of atmosphere design can control people's senses and perceptions? Only by thoroughly understanding the essence of human senses and perceptions, we could accurately reproduce the spatial atmosphere and sense of scale regardless of countries and regions.
02
The function of design is far more than creating a good-looking space, but also the people and atmosphere existing in the space. We know that the ethereal but real atmosphere surrounding us can make people feel happy and surprised. Large and small scales in space will also have a great impact on people.
For example, when considering the thickness and height of the dining table, we consider not only the dining table itself, but the whole space and seek the size accurate to millimeter.
What kind of atmosphere design can control people's senses and perceptions? Only by thoroughly understanding the essence of human senses and perceptions, we could accurately reproduce the spatial atmosphere and sense of scale regardless of countries and regions.
For example, when considering the thickness and height of the dining table, we consider not only the dining table itself, but the whole space and seek the size accurate to millimeter.
What kind of atmosphere design can control people's senses and perceptions? Only by thoroughly understanding the essence of human senses and perceptions, we could accurately reproduce the spatial atmosphere and sense of scale regardless of countries and regions.
MOMENTUM The present of the city.
Tokyo, is a constantly changing city.
The dazzling changes of urban scenery form a huge energy body with continuous expansion and production. We constantly observe the diversity of Tokyo from the inside and accept Tokyo's personality. And embody the "present" of the city in our creations. We don't need to be labeled "that is it", because we believe that when every work of the designer is printed with a similar creative label, the designer has stopped thinking. In our opinion, every work should be the best masterpiece of the "present" and provide the best fit for people living in the present. Only in this way can we take the first step towards the most innovative design.
The dazzling changes of urban scenery form a huge energy body with continuous expansion and production. We constantly observe the diversity of Tokyo from the inside and accept Tokyo's personality. And embody the "present" of the city in our creations. We don't need to be labeled "that is it", because we believe that when every work of the designer is printed with a similar creative label, the designer has stopped thinking. In our opinion, every work should be the best masterpiece of the "present" and provide the best fit for people living in the present. Only in this way can we take the first step towards the most innovative design.
03
Tokyo, is a constantly changing city.
The dazzling changes of urban scenery form a huge energy body with continuous expansion and production. We constantly observe the diversity of Tokyo from the inside and accept Tokyo's personality. And embody the "present" of the city in our creations. We don't need to be labeled "that is it", because we believe that when every work of the designer is printed with a similar creative label, the designer has stopped thinking. In our opinion, every work should be the best masterpiece of the "present" and provide the best fit for people living in the present. Only in this way can we take the first step towards the most innovative design.
The dazzling changes of urban scenery form a huge energy body with continuous expansion and production. We constantly observe the diversity of Tokyo from the inside and accept Tokyo's personality. And embody the "present" of the city in our creations. We don't need to be labeled "that is it", because we believe that when every work of the designer is printed with a similar creative label, the designer has stopped thinking. In our opinion, every work should be the best masterpiece of the "present" and provide the best fit for people living in the present. Only in this way can we take the first step towards the most innovative design.
HUMANITY People-oriented.
As the Japanese tea sage Sen no Rikyuu said in the "Seven Rules" that "take the heart of customers as your own heart", we always design from the users’ view. What kind of design can make pleasure and when will it be exciting? For those people who come with purpose, who happen to pass by, who come in a hurry, who come specially on those important days... Only by standing in the other side can we have an insight into the essential problems.
Sometimes these topics may not appear in the list of requirements given to us by customers. Sometimes we may go against the initial wishes of our customers. Everything is for solving those "real problems".
We believe that we can make the best use of spaces when these spaces being used by people.
The customer perspective is also the first step for us to provide customers with true design without lies.
Sometimes these topics may not appear in the list of requirements given to us by customers. Sometimes we may go against the initial wishes of our customers. Everything is for solving those "real problems".
We believe that we can make the best use of spaces when these spaces being used by people.
The customer perspective is also the first step for us to provide customers with true design without lies.
04
As the Japanese tea sage Sen no Rikyuu said in the "Seven Rules" that "take the heart of customers as your own heart", we always design from the users’ view. What kind of design can make pleasure and when will it be exciting? For those people who come with purpose, who happen to pass by, who come in a hurry, who come specially on those important days... Only by standing in the other side can we have an insight into the essential problems.
Sometimes these topics may not appear in the list of requirements given to us by customers. Sometimes we may go against the initial wishes of our customers. Everything is for solving those "real problems".
We believe that we can make the best use of spaces when these spaces being used by people.
The customer perspective is also the first step for us to provide customers with true design without lies.
Sometimes these topics may not appear in the list of requirements given to us by customers. Sometimes we may go against the initial wishes of our customers. Everything is for solving those "real problems".
We believe that we can make the best use of spaces when these spaces being used by people.
The customer perspective is also the first step for us to provide customers with true design without lies.
DETAIL The beauty of details.
If there is a mysterious veil in Made-in-Japan, I believe it is a proof of respect for Japanese meticulous craftsmen’s spirit. Observing the subtle changes in nature and seeking the delicate perception of beauty, the DNA of the craftsmen’s spirit rooted in Japan also flows in the design of our commercial spaces. Our ancestors explored beauty from subtlety and bred a culture of observation. This perception is becoming more and more important in modern commercial spaces.
Even if it is a large space, it should be accurate to every millimeter. Never compromise. Always present flexible and exquisite high-quality spaces for customers.
Even if it is a large space, it should be accurate to every millimeter. Never compromise. Always present flexible and exquisite high-quality spaces for customers.
05
If there is a mysterious veil in Made-in-Japan, I believe it is a proof of respect for Japanese meticulous craftsmen’s spirit. Observing the subtle changes in nature and seeking the delicate perception of beauty, the DNA of the craftsmen’s spirit rooted in Japan also flows in the design of our commercial spaces. Our ancestors explored beauty from subtlety and bred a culture of observation. This perception is becoming more and more important in modern commercial spaces.
Even if it is a large space, it should be accurate to every millimeter. Never compromise. Always present flexible and exquisite high-quality spaces for customers.
Even if it is a large space, it should be accurate to every millimeter. Never compromise. Always present flexible and exquisite high-quality spaces for customers.